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The Opportunity

Vaccine Confidence

Millions of people in the U.S. have safely received a COVID-19 vaccine. But some people still have questions and concerns about these shots. Health care personnel in free and charitable clinics can help. As trusted members of their communities, they can help calm fears, answer questions and, ultimately, better protect their communities from COVID-19.

Working Together to Build Vaccine Confidence

Health care personnel who feel well-informed about COVID-19 vaccines are more likely to be vaccinated themselves – and more likely to recommend the COVID-19 vaccine to their patients. To help build the confidence of staff and volunteers in free and charitable clinics, Americares created and distributed more than 300 materials between February 2021 and September 2023 to provide accurate and up-to-date information about COVID-19 and the vaccine.

The following resources (available in English and Spanish) are some of the materials created and distributed during this time and can be downloaded for your use. Click on COVID-19 Vaccine Information and Guidelines, How to Talk About Vaccines or Posters, Handouts and Social Media, and then select the document you wish to download or video you wish to review. These materials are designed for use by health care providers and administrators.

You can also learn more about the history of this project and take an e-learning course that is designed specifically for non-clinical staff in free and charitable clinics. The course will teach you how to have productive conversations with colleagues or patients who are debating getting the vaccine.

COVID-19 Vaccine Information and Guidelines

COVID-19 Vaccine Information and Guidelines

It can be difficult to keep up with information about the COVID-19 virus, its variants and vaccine recommendations. These materials will give you the most accurate information about COVID-19 and tell you who can get which vaccine and when. This knowledge can help you feel more confident when answering people’s questions about the vaccines.

How to Talk About Vaccines

How to Talk About Vaccines

False information about the COVID-19 virus continues to spread. This misinformation affects how people think about the COVID-19 vaccine and question whether they should get one or not. These materials will help you navigate these conversations by helping colleagues and patients find their own motivation to getting vaccinated against COVID-19.


Video Resources in English

Motivational Interviewing Part 1

Motivational Interviewing Part 2

Video Resources in Spanish

Motivational Interviewing Part 1

Motivational Interviewing Part 2

Posters, Handouts and Social Media

Posters, Handouts and Social Media

Many people wonder if the COVID-19 vaccine is for them or have questions about the side effects of the vaccine or symptoms of Long COVID. These materials can be displayed in breakrooms, waiting areas or shared on social media to help answer questions or spark conversations about how we can work together to protect ourselves, our families and our communities from COVID-19. 

Click on the arrow to watch the video about how a colleague helped Ericka feel more confident about getting vaccinated against COVID-19. 

“Listening to her talking to me about the vaccine and what it was capable of and what it actually did. It helped me makeup my mind. . . I needed someone that I really trusted to do that. It became then a no-brainer for me.”

Click on the arrow to watch the video about how Sam’s decision to get vaccinated gave her family and others confidence to get vaccinated too.

“It was great to know, wow, I kept my family safer. They’re healthy, and that’s what made it worth it.”

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Vaccinate with Confidence E-Course

This free course teaches non-clinical staff and volunteers at free and charitable clinics how to have respectful and productive conversations about vaccines with their patients, colleagues and community members. These conversation strategies can be used to increase vaccine uptake within their communities.

Materials & Surveys Activity


health communications materials

created and distributed


clinics from 41 states reached

with materials and surveys


healthcare personnel in free and charitable clinics

participated in the surveys


unique healthcare personnel trained

in 42 sessions of ECHO program

Project Story

In February 2021, the CDC launched a national initiative to promote confidence in the COVID-19 vaccine. Americares was selected as the only organization to work with health care personnel in free and charitable clinics. The Vaccinate with Confidence project was designed to understand vaccine hesitancy among health care personnel and to design materials and learning opportunities to help address those hesitancies and build confidence in the COVID-19 vaccine.

Americares used a human-centered approach in its project design to ensure authentic stakeholder engagement – and to ensure project innovations accounted for the culture, context and constraints of free and charitable clinics. Americares partnered with the National Association of Free and Charitable Clinics and free and charitable clinic state associations to support the development, adaptation, and distribution of materials in the project. These partners served as a direct link with clinics and health care personnel. This approach led to a deeper understanding of health care personnel needs and day-to-day challenges in the safety net sector, and it also ensured trusted messengers were utilized at all professional levels to disseminate project information and materials.

Over the course of the project, Americares conducted three surveys of more than 4,000 health care personnel working in 440 free and charitable clinics across the United States and federally qualified health centers in Puerto Rico to understand their confidence in the COVID-19 vaccine their knowledge about the vaccine and their ability to talk about the vaccine with their patients. From the data collected in these surveys, we learned:

  • Health care personnel who felt well-informed about the access, benefits, effectiveness, and development of the COVID-19 vaccine were 10 times more likely to get vaccinated themselves and 4 times more likely to recommend the vaccine to their patients;
  • Vaccinated health care personnel were 2.5 times more likely to recommend vaccine to their patients than unvaccinated health care personnel; and
  • Changes in vaccine guidelines negatively affected health care personnel confidence, signifying the necessity for continuous education and communication with health care personnel.

The Americares project team used this information and leveraged consultations and message testing with health care personnel from 24 free and charitable clinics distributed across the United States to better understand local barriers to vaccine confidence and create materials that speak to local culture and values. These tailored resources give health care providers and staff the latest information on  COVID-19 Vaccine Information and Guidelines, How to Talk About Vaccines or Posters, Handouts and Social Media, to help health care personnel navigate misinformation and common questions about COVID-19 and its vaccines.

“I had confidence in the people that operate the clinic. I didn’t have to depend on unknown people at the CDC to give me confidence. I had local people also that helped me have confidence.”

– Pennsylvania Health Care Worker and Project Participant

“We all receive a ton of information, news and updates about COVID. The Americares project is helpful because we know it is accurate, up to date and tailored for clinics like ours.”

North Carolina Association of Free and Charitable Clinics