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Press Release

Americares Unveils New Brand Identity

  • September 12, 2016
  • Photo by Marc Birnbach

Stamford, CT – September 12, 2016 –Americares, the world’s leading nonprofit provider of donated medicines and medical supplies, today unveiled a new logo and visual identity that’s reflective of its growth and transformation to a global organization and a key player in the global health field. The new identity, revealed today on Facebook LIVE and in a video narrated by actor, director, producer Tony Goldwyn, is the first logo change in the organization’s nearly 40-year history.

The rebranding reinforces the organization’s long-standing commitment to life-changing health programs for people affected by poverty or disaster, while communicating its global presence. Americares reaches more than 90 countries every year, filling empty hospital shelves in Africa, rebuilding earthquake-damaged health centers in Nepal and supporting quality health care in rural communities throughout the United States, where even basic health care is often out of reach.

“The launch of our new logo better reflects the global community we serve and kicks-off a new era at Americares that better speaks to who we are as an organization – multi-dimensional, modern and bold,” said Americares President and CEO Michael J. Nyenhuis. “Our new brand identity illustrates how far Americares has come as we’ve evolved from a single office in the U.S. to a truly global organization with staff, programs and partners around the world.”

Nyenhuis is in Mumbai today, where the Americares India office is simultaneously launching the new logo.

At the center of the rebranding initiative is a new icon that translates across cultures – a human form with a red and blue body symbolizing the organization’s U.S. roots. With the new icon and a customized, authentic typeface that evokes a handmade feel, Americares new visual identity illustrates that humanity is at the heart of everything the organization does. The rebranding also aims to modernize the brand for digital platforms and appeal to a new generation of supporters, ensuring Americares life-saving health programs continue for years to come.

The rebranding initiative is spearheaded by Americares SVP and Chief Marketing Officer Jed Selkowitz, who honed his marketing expertise at The Coca Cola Company and iHeartMedia. Harley & Co., a boutique design firm based in New York, was enlisted to create the graphic elements and design a new website. 

“We have a new look, but our purpose and mission have not changed,” Selkowitz said. “It was important that the brand reflect the organization we have become and where we are headed.”

The rebranding comes at a time when Americares, best known for its emergency relief work and medical aid deliveries, is expanding its programming to include more clinical services and community health programs in under-resourced countries.

Since its founding in 1979, Americares has provided more than $12 billion in aid to 164 countries including the U.S. Americares is recognized for creating unparalleled leverage for donors; for every $10 donated it can deliver $200 in aid to help communities prepare, respond and recover from disasters, prevent disease and promote good health in vulnerable communities.