Stamford, Conn.– Aug. 30, 2018 – Americares and the New York Giants are teaming up for a new national disaster preparedness campaign to help families stay safe and recover faster this hurricane season. Americares, a health-focused relief and development organization, launched the “We Hate Hurricanes” campaign this week to raise awareness and critical funding to highlight the need for families to prepare for future emergencies. The campaign will run through the end of September during National Preparedness Month.
“Disasters can strike at any moment,” said Americares Director of Preparedness and Disaster Risk Reduction Kristin Stevens. “The New York Giants are getting the message out to fans about the simple steps families can take now to be ready."
The New York Giants, which sent a contingent of current and former players to volunteer with Americares in Puerto Rico last spring, will raise awareness about the need to prepare in advance of disasters through a video PSA, print ad and social media posts during home games tonight, Sept. 9 and Sept. 30.
Americares will broadcast campaign ads on radio stations in New York and Chicago throughout the month. Americares will also spotlight its preparedness work in Texas, Puerto Rico and the U.S. Virgin Islands and educate families about how they can prepare to stay safe throughout the month of September.
“The New York Giants has been a proud partner of Americares for over 25 years, including supporting their hurricane relief efforts in 2017,” said Allison Stangeby, New York Giants vice president, community and corporate relations. “Our players, owners and employees care deeply about our fans, so we’re thrilled to work with Americares to share simple preparedness steps that may help save lives.”
In response to Hurricanes Harvey, Irma and Maria in 2017, Americares launched its largest relief effort since the 2004 Indian Ocean tsunami. Americares established a base of operations in Houston and Puerto Rico to oversee its relief and recovery programs to restore health services for survivors. To date, Americares has delivered more than $75 million in aid for hurricane survivors in Florida, Puerto Rico, Texas, the U.S. Virgin Islands and the Caribbean. Americares work includes more than 360 shipments of medicine and relief supplies, repairs to damaged health facilities and medical care for the most vulnerable survivors.
Americares responds to an average of 30 natural disasters and humanitarian crises worldwide each year, establishes long-term recovery projects and brings disaster preparedness programs to vulnerable communities. The organization has a long history of responding to severe storms in the United States, including Hurricanes Katrina; Sandy; Harvey; Irma; and Maria; the Moore, Oklahoma tornado; and the 2018 California wildfires. Since its founding nearly 40 years ago, Americares has provided more than $15 billion in aid to 164 countries, including the United States.
For more information on Americares “We Hate Hurricanes” campaign or to download the 5 Steps to Ready preparedness checklist, go to wehatehurricanes.org. Americares supporters can follow the campaign on Facebook, Twitter, Instagram and LinkedIn using the hashtag #GetReadyNow.