We work with corporate partners to create marketing opportunities that meet your business goals and philanthropic vision. Promotional partnerships leverage complementary strengths to create campaigns that resonate with customers and employees, boost bottom line results and contribute significantly to humanitarian initiatives.
Americans' enthusiasm for cause marketing* continues to strongly influence their purchase decisions:
- 83% want more of the products, services and retailers they use to benefit causes;
- 85% have a more positive image of a product or company when it supports a cause they care about; and,
- 80% are likely to switch brands similar in price and quality, to one that supports a cause.
A well-designed cause marketing campaign can:
- Enhance your image and appeal
- Improve customer loyalty
- Increase sales and market share
- Extend new market reach
- Boost employee morale
- Make a difference for people in need
*Source: 2010 Cone Cause Evolution Study
For information on our standard operating procedures and contract requirements, please contact Diana Maguire at DMaguire@AmeriCares.org