When the earthquake struck Haiti in January 2010, Whole Foods Market sprang into action and launched a highly successful cash register campaign in its stores across the country to raise money for AmeriCares. Shoppers were given the opportunity to contribute $1, $2, $5 or $10 at check-out. Over the course of the two-week campaign, the generosity of Whole Foods Market, its customers and employees raised more than $1.1 million for AmeriCares relief efforts in Haiti.
As a result of the timely initiative and efforts of Whole Foods Market, AmeriCares was able to quickly deliver and distribute lifesaving medicines to more than 90 health care facilities severely damaged by the earthquake and support over 200 volunteer medical teams treating survivors.
In recognition of Whole Foods Market’s extraordinary campaign to help Haiti, the company was honored with InterAction’s Corporate Award for Humanitarian Assistance at its annual forum in June 2010 for its generosity, commitment and support of AmeriCares disaster relief work.
Whole Foods Market, started in 1980 and headquartered in Austin, Texas, is the world’s leading natural and organic foods supermarket with more than 270 stores in North America and the U.K. The company is also committed to sustainable agriculture and supporting regional producers in its stores.